TruIntel Platform Guide

TruIntel is an AI Engine Optimization (AEO) platform that helps businesses monitor, analyze, and improve how AI assistants perceive and recommend their brand. Traditional SEO focuses on Google — AEO focuses on ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview.

Get up and running with TruIntel in under 5 minutes. Follow these steps to start monitoring your AI visibility.

TruIntel supports multiple authentication methods to keep your account secure.

After creating your account, TruIntel guides you through a multi-step onboarding process to set up your brand monitoring.

TruIntel supports multi-user organizations with role-based access control.

Invite team members by email from Settings → Team. They will receive an invitation link that expires after 7 days. You can also switch between organizations if you belong to multiple.

AI Visibility Monitoring is TruIntel's core feature. It tracks how AI platforms — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview — mention, recommend, and rank your brand when users ask questions relevant to your industry.

Your Visibility Score (0–100) is a composite metric calculated from four weighted components:

TruIntel monitors your brand across 5 major AI platforms simultaneously. Each platform is queried with your tracking queries to check for brand mentions, positioning, and sentiment.

ChatGPT

OpenAI GPT-4o-mini via Responses API with web search enabled. The most widely used AI assistant.

Claude

Anthropic Claude Sonnet with web search tool. Known for nuanced, balanced responses.

Gemini

Google Gemini 2.0 Flash with grounding. Integrated into Google's ecosystem.

Perplexity

Perplexity Sonar Pro with source citations. A search-first AI with real-time web access.

Google AI Overview

Google's AI-generated summary at the top of search results. Critical for SEO visibility.

Each platform check extracts: whether your brand was mentioned, mention position (1st, 2nd, 3rd, etc.), sentiment (positive, neutral, negative), citation URLs, and the full AI response text for review.

The Query Performance Matrix is a heatmap showing how each of your tracking queries performs across all 5 AI platforms. Rows represent queries, columns represent platforms, and cells are color-coded by mention status and position.

• Green cells — your brand is mentioned (darker = higher position)
• Gray cells — your brand is not mentioned for that query on that platform
• Click any cell to drill down into the full AI response
• Sort by overall performance, individual platform, or query name
• Filter by topic, business value, or query intent type

TruIntel analyzes the sentiment and attributes that AI platforms associate with your brand. This reveals how AI "perceives" your brand — what qualities it highlights and whether the tone is positive or negative.

• Brand Attributes — themes and qualities AI associates with your brand (e.g., "innovative", "affordable", "reliable")
• Sentiment Distribution — breakdown of positive, neutral, and negative mentions across all platforms
• Mention Types — branded (your name), unbranded (your category), and competitor (mentions alongside competitors)
• Trend tracking — see how perception shifts over time with weekly snapshots

Share of Voice (SoV) measures your brand's proportion of total AI mentions compared to competitors for the same set of queries. A higher SoV means AI recommends you more frequently than competitors.

The SoV analysis includes a query × platform heatmap matrix, per-query SoV percentage, competitor breakdown showing who gets the most mentions, and trend analysis showing how your share changes over time.

When AI platforms cite sources in their responses, TruIntel tracks which domains are being referenced and whether your website is among them.

• Source Domains — which websites AI cites most frequently in your industry
• Source Types — editorial, earned media, owned content, UGC, corporate, marketplace
• Gap Analysis — identify high-authority sources that cite competitors but not you
• URL-level tracking — see exactly which pages on each source domain are cited
• Platform-specific sources — which platforms cite which sources

TruIntel runs visibility checks automatically based on your plan:

Visibility checks query your tracking queries across all 5 AI platforms. Pro and Business plans include daily priority tracking for high-value queries. You can also trigger a manual check from the Visibility dashboard at any time.

The SEO Dashboard provides a comprehensive overview of your website's search health. It aggregates data from PageSpeed checks, keyword rankings, backlink analysis, and on-page audits into a single health score.

TruIntel measures your site's performance using Google Lighthouse methodology. Both mobile and desktop scores are tracked with detailed metric breakdowns.

Performance trends are tracked over time so you can measure the impact of optimizations. Each metric shows color-coded status: green (good), amber (needs improvement), or red (poor).

Track your keyword positions in Google search results. TruIntel combines data from Google Search Console (if connected) and third-party ranking APIs for comprehensive keyword tracking.

• Position Distribution — breakdown of keywords in Top 3, Top 10, Page 2, and below
• Position Changes — track which keywords improved or declined with delta indicators
• Search Volume & Difficulty — see estimated monthly searches and competition level
• Filter tabs: Improved, Declined, Top 10, All keywords
• Keyword History Chart — position trends for individual keywords over time
• AI-powered keyword suggestions based on your content and industry
• Position alerts — get notified when important keywords move significantly

Monitor your backlink profile to understand your site's authority. TruIntel tracks total backlinks, referring domains, and detects potentially toxic backlinks that could harm your SEO.

• Total Backlinks — count with trend over time
• Referring Domains — unique domains linking to your site
• Toxic Backlinks — identified harmful links that should be disavowed (Pro+ plans)
• Backlink Types — dofollow vs nofollow distribution
• Competitor Backlink Comparison — see who links to competitors but not you
• Backlink Opportunities — discover potential link-building targets

TruIntel's self-hosted BFS crawler scans your website and identifies technical SEO issues. Issues are categorized by severity: critical, warning, and informational.

The audit provides a Readability Score, Content Quality Score, and Search Visibility Score. Each issue includes a clear recommendation for how to fix it.

Compare your SEO metrics against competitors. See how your domain authority, keyword rankings, and backlink profile stack up.

• Domain Authority comparison chart
• Competitor top keywords with dropdown selector
• Keyword overlap analysis — shared vs unique keywords
• SEO metrics comparison (backlinks, referring domains, DA)
• Track multiple competitors simultaneously

Connect your Google Search Console account for enhanced keyword tracking with real search data.

TruIntel generates weekly AI-powered insight reports using a 4-step Gemini Flash pipeline. Each report analyzes your visibility data, competitor movements, and industry trends to produce actionable findings and tasks.

Each insight report contains 5–10 findings. Every finding includes:

• Finding Title — a clear, concise description of what was observed
• Impact Score — how significant this finding is for your brand (1–10)
• Evidence — data points and specific examples supporting the finding
• Category — trend, competitor, opportunity, risk, or achievement
• Related Tasks — actionable items generated from this finding

Findings are ranked by impact score so you can focus on what matters most. Each finding maps to one or more tasks, creating a clear path from insight to action.

Tasks generated by the insights pipeline follow a simple lifecycle. Each task has a status, category, priority, and impact score.

Tasks can be viewed in two modes: Split View (list on left, detail on right) or Kanban Board (columns for todo, done, dismissed). Filter tasks by status, category (earned/owned), or group.

TruIntel's Traffic Classification system analyzes every visitor to your website and classifies them into one of four categories. This helps you understand your real traffic, identify AI agent visits, and filter malicious bots.

Every visitor receives a Classification Score (0–100) based on four weighted signals:

• Behavior Analysis (45%) — mouse movements, scroll patterns, click timing, page dwell time
• Browser Fingerprint (30%) — canvas fingerprint, WebGL, installed fonts, timezone, screen resolution
• User Agent (15%) — user-agent string parsing, known bot patterns, header consistency
• Network Analysis (10%) — IP reputation, hosting provider detection, datacenter vs residential IP

Add the TruIntel tracking snippet to your website to start classifying traffic. Add this code before the closing </head> tag on every page you want to track.

<!-- TruIntel Traffic Tracking -->
<script>
  window.TruIntel = {
    brandId: 'YOUR_BRAND_ID',
    apiUrl: 'https://api.truintel.ai/api/v1'
  };
</script>
<script src="https://api.truintel.ai/api/v1/traffic/tracker.js" async></script>

The tracking snippet is lightweight (~5KB gzipped) and loads asynchronously — it will not affect your page load performance. Data is sent to TruIntel's API in fire-and-forget mode with rate limiting (100 requests/minute per IP).

The Traffic Dashboard provides real-time visibility into your website visitors.

Use the Rules Manager to create whitelist/blacklist rules for specific IPs, user agents, or patterns. Browse the built-in Pattern Catalog for known bot signatures.

Every form submission on your website receives a Lead Score (0–100) that indicates how likely it is to be a genuine, high-quality lead.

Leads are automatically categorized into three status levels based on their score:

The Leads Dashboard shows conversion funnel, score distribution charts, and trend analysis. You can manually override lead status, bulk-update statuses, and export lead data for CRM integration.

Integrate lead verification into your forms using TruIntel's public API endpoint:

POST https://api.truintel.ai/api/v1/leads/verify

# Rate limit: 20 requests/minute per IP
# No authentication required (uses brand ID)

# Request body:
{
  "brand_id": "your-brand-id",
  "email": "[email protected]",
  "name": "John Doe",
  "company": "Acme Inc",
  "phone": "+1234567890",
  "page_url": "https://yoursite.com/contact",
  "referrer": "https://google.com",
  "user_agent": "Mozilla/5.0 ..."
}

The API returns a score, status (verified/review/rejected), and detailed signal breakdown. Use this to pre-filter form submissions before they reach your CRM.

TruIntel CMS generates high-quality, SEO-optimized content using a 5-step AI pipeline powered by Gemini Flash.

Content generation uses credits from your credit pool. You can poll generation progress in real-time — each step shows its status as it completes.

TruIntel CMS includes a full-featured rich text editor built on TipTap for creating and editing content.

The editor also includes AI Assist — select text and choose to rewrite, expand, or shorten it using AI. Schema markup (FAQPage, Article, WebPage) is auto-generated based on content structure.

TruIntel publishes content to Cloudflare's global edge network using a 3-tier fallback system for maximum compatibility with your existing website.

Published content is stored in Cloudflare KV and served globally via Workers. Sitemaps are auto-generated and search engines are pinged on publish. You can unpublish content at any time.

Connect your custom domain to publish TruIntel-generated content on your own website.

The CMS Optimization feature scans your existing website pages and identifies issues that can be fixed to improve SEO and AI visibility.

• AI-powered page scanning identifies issues across meta tags, headings, content, and structured data
• Preview fixes before applying — see exactly what will change
• Batch fix multiple issues at once with progress tracking
• Undo support — revert any fix to its original state
• Credit usage tracking for optimization operations

TruIntel Plus provides AI-powered content generation templates organized into three categories.

Each template follows a step-based wizard: select template → configure options (target queries, custom context, tone) → generate → preview and download. Output is available in Markdown format with copy and download actions.

Content generation and CMS operations consume credits from three separate pools:

Credits are consumed in this priority order: Plan Credits → Plus Credits → Extra Credits. You can top up extra credits anytime via Razorpay. Credit balance and usage history are visible in Settings → Billing.

Tracking queries are the questions and search terms that TruIntel monitors across AI platforms. These are the queries your potential customers might ask AI assistants about your industry.

• Add queries individually or in bulk (CSV upload)
• Each query can be assigned a business value (1–5) for prioritization
• Queries are classified by intent: informational, commercial, transactional, navigational, or comparison
• Set status: active (being tracked), suggested (AI recommendation), or inactive (paused)
• Assign to topics for organized grouping
• Set country/locale for region-specific monitoring
• Toggle priority flag for priority checks (available on higher plans)

Group related queries into Topics for better organization and analysis. Topics appear as filter options throughout the visibility dashboard.

• Create, edit, and delete topics from the Topics Management modal
• Bulk-create topics from AI suggestions based on your industry
• Each query belongs to one topic
• Filter visibility data by topic to focus on specific areas
• Topics help the AI insights engine group related findings

TruIntel uses AI to suggest relevant tracking queries based on your brand, industry, competitors, and existing queries. Suggestions are refreshed periodically and can be accepted individually or in bulk.

When AI platforms respond to queries, they often cite source domains. TruIntel tracks which domains are referenced and categorizes them by type.

A donut chart on the Sources page shows the distribution of source types. Click any source to see URL-level detail and which platforms cite it.

Gap Analysis identifies high-authority sources that cite your competitors but not you. These represent your biggest opportunities for improving AI visibility.

TruIntel automatically discovers and tracks competitors in your industry. You can also manually add competitors by entering their domain.

• Auto-discovery during onboarding based on industry and AI mentions
• Manual add/remove with domain validation
• Per-competitor visibility scores and sentiment
• Ranking chart comparing your brand against competitors
• Sentiment distribution (positive/neutral/negative) per competitor
• Score change indicators showing who's improving or declining

The Competitors page and Overview dashboard show how you stack up against competitors across multiple dimensions.

TruIntel monitors your brand continuously and sends alerts when significant events occur.

Alerts appear in the notification bell in the top bar, on the dedicated Notifications page, and optionally via email. Each alert can be marked as read or resolved.

Customize which alerts you receive and how from Settings → Notifications.

• Toggle individual alert types on/off
• Choose notification frequency (real-time, daily digest, weekly digest)
• Enable/disable email notifications
• Set severity threshold — only receive alerts above a certain severity
• Configure per-brand notification preferences

Manage your personal account details from Settings → Profile.

• Update your name, avatar, and email address
• Change your password (current password required)
• Logout from all devices (revokes all refresh tokens)
• View and switch between organizations you belong to

Manage your team from Settings → Team. Invite new members, change roles, and remove members.

• View all current team members with their roles and join dates
• Invite new members by email — they receive an invitation link valid for 7 days
• Change member roles (Owner, Admin, Member)
• View pending invitations and resend or cancel them
• Remove team members (Owner/Admin only)

View your current plan, manage subscriptions, and purchase credits from Settings → Billing.

• Current plan name, renewal date, and status
• Usage metrics — brands used, queries tracked, checks performed
• Payment history with downloadable receipts
• Upgrade or downgrade plan via Razorpay checkout
• Credit balance across all three pools (plan, Plus, extra)
• One-click credit top-up with custom amounts

Generate API keys for programmatic access to your TruIntel data from Settings → API Keys.

• Generate new API keys with optional description/label
• Copy keys to clipboard (keys are only shown once at creation)
• Delete keys to revoke access immediately
• API keys inherit the permissions of the creating user

Submit support tickets and track their status from Settings → Support.

• Create support tickets with category, subject, and description
• View ticket history with status tracking (open, in progress, resolved)
• Receive email updates when ticket status changes

TruIntel offers four subscription tiers to fit businesses of all sizes.

TruIntel processes payments securely, supporting credit cards, debit cards, UPI, and net banking.

• Subscriptions are billed monthly with automatic renewal
• Upgrade or downgrade your plan at any time — changes take effect immediately
• Credit top-ups are one-time purchases that never expire
• View complete payment history in Settings → Billing
• Receipts are downloadable for each payment
• Failed payments trigger automatic retry and email notification

The TruIntel Analytics App (app.truintel.ai) contains 42 pages organized into the following categories:

The TruIntel CMS App (cms.truintel.ai) is a separate application focused on content generation, optimization, and publishing.