AI visibility overview

www.nike.com logowww.nike.comAI Visibility Stats

Explore Nike's visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overview. The report tracks AI search rankings, prompt-level performance, brand sentiment, competitor presence, citation sources, and LLM crawler accessibility to evaluate overall AI discoverability.

2026 AI Visibility Stats

5

Prompts tracked

Prompts tracked across 5 AI search engines.

Very Positive

Brand sentiment

Overall sentiment across AI platforms

#5.4

Average position

Average ranking position when mentioned.

75.3

AI score

www.nike.com

AI Visibility Stats

AI visibility score combines recognition rate, average position, citation frequency, sentiment quality, and top-ranking prompt coverage.

Total Mentions: 19AI responses mention: 76%Citation Rate: 84%Recognition Rate: 91%

Highlighted section

  • Which keywords they target
  • Citations across AI search engines
  • Website SEO & GEO health
  • Where they get backlinks from

What these metrics mean

Recognition Rate
Percentage of tracked prompts where Expedia appeared in AI-generated responses.
Average Position
Average ranking position when Expedia was mentioned by AI platforms.
Citation Rate
Percentage of AI responses that included direct website citations or references to Expedia pages.
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www.nike.com AI Platform Breakdown

Get a www.nike.com platform-wise visibility breakdown based on tracked prompts and AI-generated responses.

Perplexity
5
Google AIO
1
Claude
5
ChatGPT
4
Gemini
4

Overall Platform Performance

87.9
82
71.6
71.2
68.9

www.nike.com Visibility Distribution

Visibility distribution highlights ranking strength, top-performing prompts, and opportunities where www.nike.com is currently missing from AI-generated recommendations.

17

prompts

Top 1 appearances0 prompts
Top 3 appearances7 prompts
Top 10 appearances8 prompts
Not Mentioned in Response2 prompts

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www.nike.com Query Performance Matrix

See how www.nike.com ranks for each tracked query across every monitored AI platform. Lower positions mean the brand is surfaced earlier in AI-generated answers.

Query performance matrix

QueryAvg #
best running shoes3.8#2#5#3#5
men's running shoes4.0#2#8#2
women's running shoes7.3#3#9#10
women's activewear4.7#2#9#3
trail running shoes8.0#5#7#12

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Reveal the exact high-intent prompts behind every ranking.

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How AI platforms describe the brand

See how AI platforms describe and position www.nike.com across tracked prompts. Brand perception highlights the most frequently associated attributes, sentiment trends, and recurring themes in AI-generated responses.

Nike maintains strong AI search visibility across leading platforms, supported by an impressive 91% brand recognition rate and an 84% citation rate. The brand consistently appears in AI-generated responses and earns frequent references from AI systems, reinforcing its authority in the sportswear market. Nike ranks at an average position of 5.4 across tracked prompts, with particularly strong performance for high-intent searches such as "women's activewear" (4.7) and "men's running shoes" (4.0). Brand sentiment remains overwhelmingly positive, with AI platforms commonly associating Nike with terms such as "racing," "performance," and "best for general training." These results highlight Nike's continued leadership in the athletic footwear and apparel industry, with strong visibility, positive brand perception, and high relevance across AI-powered search experiences.

Brand perception

KeywordSentimentFreqPlatforms
racingPositive2
best for general trainingPositive1
best overallPositive1
comfortablePositive1
consistently citedPositive1

Competitor Rankings

Compare the www.nike.com AI visibility performance against key competitors across tracked prompts and AI-generated recommendations. Rankings are calculated using visibility, mentions, citation frequency, and average position across monitored platforms.

Competitor Rankings

Adidas logo

Adidas

www.adidas.com

70.6
0255075100

LLM Bot Status

Monitor whether leading AI crawlers and LLM user-agents are allowed to access and process www.nike.com. Bot accessibility plays an important role in AI visibility, citation discovery, and inclusion within AI-generated responses.

LLM Bot Status

PlatformStatusUser-Agents
ChatGPTAllowedGPTBotChatGPT-UserOAI-SearchBot
GeminiAllowedGoogle-Extended
PerplexityAllowedPerplexityBotPerplexity-User
ClaudeAllowedClaudeBotanthropic-aiClaude-Web
Google AI OverviewAllowedGooglebotGoogle-Extended

Top Pages in LLMs

Your highest cited pages across all tracked AI search engines.

Top Pages in AI LLMs

1
PageCitationsLast Seen
www.nike.com1

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